The University of Arkansas for Medical Sciences handles 95% of after-hours calls with AI automation for healthcare call centers
Like many access leaders, University of Arkansas for Medical Sciences’ Michelle Winfield-Hanrahan had a legacy workflow in her contact center – and it was hurting patient experience and staff efficiency.
When a patient called after the contact center – also commonly known as an access center or call center – had closed for the day, they left a voicemail on a dedicated after-hours phone line. The workflow had been created to avoid costly overnight staffing. “Staff shortages don’t only affect nursing and clinical roles, but their effect spans into the call center as well,” said Winfield-Hanrahan.
UAMS' Epic-integated Luma AI solves healthcare call center challenges
But the after-hours line presented a challenge for staff the next day. Many patients used it to let UAMS know that they needed to cancel an appointment – and staff needed to take action on those requests right away.
“The team was using three hours’ worth of time every day just listening to voicemails from patients who called in after hours. Then, they had to manually cancel appointments,” said Winfield-Hanrahan. “We had to try to backfill those appointments or lose the revenue.”
UAMS needed healthcare call center automation to improve the patient experience, save time for staff, and avoid this lost revenue.
Luma’s Navigator AI concierge was the solution. With HIPAA-compliant, zero-retention agentic AI that integrated with UAMS’ Epic EHR, patients easily cancel their appointments after hours. The next day, staff simply see an up-to-date schedule – no manual follow-up required.
“We were looking for efficiency — and we found it with Navigator,” said Winfield-Hanrahan. “Navigator completely took that manual work off our plates.”
Winfield-Hanrahan cites Epic integration, a quick implementation time, and minimal change management as benefits that encouraged her to use Navigator. “Implementation took just three weeks from start to finish,” she said.
UAMS also chose Luma’s AI concierge because it complemented and expanded on the patient access options UAMS already offered with the contact center and MyChart. “Navigator sounds and acts like a human, and it’s so helpful,” said Winfield-Hanrahan.
With Navigator, UAMS has seen results including:
To hear more about UAMS’ story and their results from Navigator, check out the following resources:
To learn more about Navigator and how it could help your organization, check out these resources:
In this webinar, Michelle Winfield-Hanrahan dives deep into how she chose and implemented Luma's AI concierge in UAMS' call center.
Today, your staff might be dealing with overwhelming call volumes – and many of these calls are for simple needs, such as a cancellation or an FAQ, that don’t require the experience and knowledge of a dedicated staff member.
But calling a business or health system and reaching an AI agent is no longer in the far-off future. Organizations like UAMS are using them every day to provide a better patient and staff experience, and ultimately serve more patients with fewer resources.
An AI concierge allows you to decant, or deflect, simple calls to an AI agent while your staff handle higher-complexity calls and patient needs. Worried that patients won’t want to use AI, or that AI lacks a personal touch? This strategy gives you the best of both worlds. Patients who are comfortable with self-service can quickly meet their own needs using AI, while those who need to reach a staff member can stay on the line.
Here are some of the benefits of AI in healthcare call centers:
Maybe your organization doesn’t struggle with an overloaded after-hours phone line, like UAMS did. But don’t discount the value that AI might bring to other challenges your call center is facing. Winfield-Hanrahan, an experienced access leader who has consulted with many health systems to improve their call center workflows, encourages fellow leaders to consider other legacy workflows that might create problems in healthcare call centers and impact your patients and staff.
Call centers are costly to staff, and agents can be difficult to retain, said Winfield-Hanrahan. “It’s a challenging job, and we want to make sure that our agents are spending time on ‘true-to-task’ work helping patients – not on hours of administrative tasks,” she said.
Research backs up this challenge. Contact center attrition rates are anywhere from 30% to 60%, with one poll of 400 contact center employees placing it at 42%. And the attrition rate for agents is about 1.3x higher than the average annual attrition rate in the US. Another recent study reported that more than half of contact center agents are on the verge of burnout.
If your organization is experiencing any of the following challenges, you might have legacy or manual workflows that AI could help automate with minimal process changes or change management:
Not sure whether AI is the right fit for you, or how to go about evaluating and selecting the right AI concierge? The benefits of AI in healthcare call centers don’t require you to reinvent all of your workflows – a smart application of AI automation, like UAMS’, can make a big difference overnight.
Winfield-Hanrahan offers these tips for fellow access leaders:
We’re here if you want to chat about Navigator, how UAMS is using it, or creative ideas for how it could solve inefficiencies in your call center. See Navigator in action here.
Ready to learn more? Schedule a meeting today!
Want to join the conversation with other healthcare leaders talking about the latest technology, challenges and opportunities, and creative ways to improve healthcare delivery? Tune in to Digital Health: On Air, our podcast discussing pressing healthcare topics with experts and leaders like you. You can find it on Spotify or YouTube, too!
You might be especially interested in episodes featuring CHIME’s Keith Fraidenburg (AI in Action: How Health Systems are Approaching the AI Boom) or Ardent Health Services’ Anika Gardenhire (Innovating with Purpose: Strategies for Meaningful Investment in AI).